About Us

A Malaysian recycling company built on trust.

From a single lorry in the 1990s to a full-service industrial recycler today — our work supports factories, contractors and engineering firms across Malaysia.

Our Story

A Legacy Built Since 1987. One Vision for the Future.

The story of Juru Recycling began in 1987, when Dato' Seri Pulayantran founded Syarikat Endran, a sole proprietorship built on a simple philosophy: offer fair pricing, provide reliable service, and build lasting customer relationships.

Starting with a single lorry and a modest scrapyard, he personally collected recyclable materials from factories and businesses across Penang. Through honesty, hard work, and consistent service, the business gradually earned the trust of manufacturers, contractors, engineering firms, and industrial customers.

In 2007, the business was formally incorporated as Utrasen Metals (M) Sdn. Bhd., marking an important milestone in its growth. As customer needs evolved, the company expanded beyond traditional scrap metal trading to provide comprehensive industrial recycling, factory clearance, machinery disposal, and asset recovery solutions for businesses across Malaysia.

Over the years, the company expanded beyond traditional scrap trading to support a wider range of industrial recycling and asset recovery projects, serving businesses across multiple industries throughout Malaysia.

Today, Dato' Seri Pulayantran remains a shareholder and advisor to the company while dedicating much of his time to social service and philanthropic activities.

Second-Generation Leadership

Honouring Our Legacy. Driving Our Future.

Dato' Seri Pulayantran

Founder & Advisor

Dato' Seri Pulayantran founded Syarikat Endran in 1987, laying the foundation for what would become one of Penang's trusted industrial recycling businesses. His commitment to fair pricing, reliable service, and honest business practices shaped the company's reputation and continues to influence its culture today. As Founder and Advisor, he provides strategic guidance while supporting the company's long-term vision and continuing his dedication to community service and philanthropy.

Kumanan

Managing Director

In 2021, leadership of the business transitioned to the second generation when Kumanan assumed full management of the company. Having grown up around the business and gained experience in finance and corporate environments, he returned to Malaysia after completing his studies in the United States and later earning an MBA. Under his leadership, the company expanded its focus beyond traditional scrap trading into industrial recycling, machinery disposal, factory clearance, RORO bin rental, asset recovery, and digital transformation initiatives.

Today, the company continues to evolve under the Juru Recycling brand while remaining committed to the principles that have guided the business since its inception: fair pricing, reliable service, and long-term customer relationships.

Our strength lies in combining nearly four decades of industry experience with a new generation's vision for innovation, sustainability, and customer excellence.

Rebrand

The Evolution to Juru Recycling

Built on Experience. Reimagined for the Future. For nearly two decades, the business operated as Utrasen Metals (M) Sdn. Bhd., building a reputation for integrity, fair pricing, and reliable service across Malaysia's industrial sector.

As our capabilities expanded beyond traditional scrap metal trading into industrial recycling, factory decommissioning, machinery dismantling, asset recovery, waste management, and RORO bin rental, our identity needed to evolve alongside our business.

Today, we proudly introduce Juru Recycling, a brand that better represents who we are and the comprehensive solutions we deliver. While our name has changed, our ownership, values, and commitment to excellence remain unchanged.

Mission

To maximise the value of recyclable resources through professional industrial recycling, transparent business practices, and sustainable resource recovery, creating long-term value for our customers, communities, and the environment.

Vision

To become Malaysia's most trusted industrial recycling and asset recovery partner, recognised for operational excellence, innovation, and environmental responsibility.

Values

Integrity, transparency, reliability, safety, and long-term customer partnerships form the foundation of everything we do.

Since 1987

Building trusted industrial partnerships

Licensed & Compliant

Operating responsibly under Malaysian regulations

500+ Industrial clients

Serving manufacturers, contractors, engineering firms and businesses nationwide